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Co-Founder & Partner
Co-Founder & Partner
Barry Berk began his career as an NBC news producer based in Washington, D.C., where he covered current events, politics and medical stories, including two presidential campaigns and such medical milestones as the first successful artificial heart.
As West Coast producer of NBC’s top-rated
Today Show, Berk covered everything from the Academy Awards, the first space shuttle landing, and the emergence of Napa Valley as one of the world's premiere wine growing regions. Later, the producers of Entertainment Tonight recruited him to bring news credibility to its coverage of the Hollywood scene. In his 13 years with the show, he received eight national Emmy nominations for his work.
Berk returned to NBC to help create and launch its syndicated entertainment news show, Access Hollywood, and the show consistently out-rated Entertainment Tonight in the top 10 TV markets during his tenure.
Since leaving Access Hollywood, Berk has developed a widely anticipated reality game show starring Donald Trump. He also produced the pilot for NBC’s Daytime show “Starting Over.” Beginning in March 2002, he was Senior Producer and show runner for Lifetime Television’s “Speaking of Women’s Health,” a half-hour weekly magazine show dealing with women’s health issues.
Deb Roges segued her 15-year career at public relations giants Burson-Marsteller and Cohn & Wolfe into managing communications and television branded content with Michael Ovitz's production and talent management group of companies, AMG/ATG/APG. In her two years with the AMG family of companies, Roges was part of the production team that supervised the strategic positioning of the companies and their television productions with the studios and networks. She was also a member of the corporate management team, which was responsible for managing media relations.
In 2001, Roges launched her private consulting business, beginning with the international media and events campaign for the grand opening of the Palms Casino Resort in Las Vegas. Other projects included creating and launching an animal-assisted therapy recruitment program for the national non-profit Delta Society with pet food manufacturer Breeder’s Choice; launching a home design program with KB Home and eBay; and managing the U.S. introduction of Japanese extreme motor sports Drifting and JGTC.
In the course of her 18-year public relations career, Roges has created and implemented "top of mind" strategic brand and media campaigns, counseled clients on crisis communications, and developed traffic-stopping publicity events for some of the world's most recognized brands, including Chevron USA, Pottery Barn, Purina, Sunkist, Kraft, MGM Grand Hotel & Casino, Levi Strauss, Disney Publishing and Coca-Cola, just to name a few.